How do you turn a 76-page report full of statistics into an interesting story?
BY STATING THE FACTS!
Every year Deloitte publishes a paper that shows the mobile phone usage among Dutch consumers called ‘Global Mobile Consumer Survey’⏤tracking their behaviour in detail and turning it into statistics.
Raw facts and survey results are not compelling by default, so for the past years at Knock Knock we dug into the numbers to find data worthy of building a story around. In order to do this, we carefully and strategically selected some results and visualised them through a series of fun and upbeat videos with a splash of humor.
The first time around, for the 2017 GMCS report, we decided to select a wide array of facts and figures from the survey and present them in a humorous, yet informative way through a charismatic presenter, Lucas.
Fone Facts is -
Client - Deloitte Nederland
Agency - Knock Knock
Cast - Lucas Schilperoort
Cinematography, music, title design - Max van Boxel
Assistant director and stills - Annemaryn Koedood
Line producer - Yanna Timmerman
Writer, director, editor, colorist - Haider Hussain