Cooking up snackable ideas at the Kraft-Heinz Kitchen

At Kraft Heinz Kitchen, I've been lucky to redefine social-first content for Europe, moving from brand-heavy campaigns to culturally rich storytelling. From engaging TikToks to vibrant Instagram posts, I focused on creativity that keeps up with cultural trends.

As the driver of the Impact Ideas program, I led the creation of boundary-pushing campaigns, blending consumer insights with cultural flair. These innovative concepts are set to make waves in 2025:
Curious about how we get Spaniards pronouncing our name right or keeping your ketchup safe at work?
Have you ever thought about fart-free ketchup or pasta specially made for our favorite condiment?
How about Heinz Tomato Frito? It’s so good, it could bend spacetime!

Let's connect—I’d love to share more!