PHILIPS SONICARE
20x more…
THE ASK
Your electric toothbrush is ‘20 times more effective' than a manual toothbrush? What the f**k does that even mean?
THE SOLUTION
To answer that, we created a campaign that hammers that exact point in a tongue-in-cheek way while veering away from your friendly-neighborhood-dentist-in-a-lab-coat. Brushing with Philips Sonicare is effortless and effective, which leaves you with nothing but a wandering mind to contemplate other things.
Right.
Perhaps you could tap into other subconscious desires in which your lives could be 20x more…
…CHILL?
Sure!
How about 20x more WINS?
You bet!
20x more ENERGY?
Have at it!
Oooh! 20x more REPS?
F**k yes!
From creating the mind palaces, to composing original music, to creating bonkers TikToks, this was truly an exciting endeavor.
20 out of 10 dentists would agree.
CREDITS
Agency - DEPT®
Creative lead - ︎︎︎ Richie Hendo
Senior creative - Haider Hussain
Creative copywriter - David Aragon
TikTok creatives - Guylou Werner and Luca Mascini
Senior producer - ︎︎︎ Veronique Beumer
Production company ︎︎︎- Wenneker
Director ︎︎︎- Jacob Hopewell
Editor - Wilbur Roberts
Music composition - Massive Music