The following are some daydreams transformed into potential proactive ideas.

 
 
 

BURNS° fashion on fire

PROBLEM
A staggering amount of returned online shopping finds its way into landfills or is incinerated. Retailers often argue that disposing of these items is less costly and simpler than reintroducing them into the market.

IDEA
BURNS° is a satirical fashion brand that literally rises from the ashes. This brand takes a cheeky yet eye-opening approach to the wasteful tendencies of the fashion industry by rescuing half burnt apparel doomed for destruction. Through a blend of humor and shock value, BURNS° aims to spotlight the reckless consumer behavior of excessive purchasing and returning, along with the industry's throwaway culture.
This concept would take shape across various platforms, creating a buzz with a fictitious Instagram and TikTok profile. Imagine a comedic ambassador in the vein of Sacha Baron Cohen's Bruno or Vice’s Georgio Peviani, crashing Paris Fashion Week in BURNS° attire to stir the pot. Alongside, a mockumentary would capture the entire endeavor, providing a behind-the-scenes look at this provocative project, from dumpster-incinerator diving for fashion to the runway crash, all to ignite conversation around sustainability and consumerism in fashion.

 
 
 

THE FINAL WARNING

PROBLEM
UNESCO's distressing statistics reveal that 86 journalists were killed in 2022, equating to one death every four days. The act of reporting the truth has turned into a lethal risk.

IDEA
Awareness has not been enough to stem this tide of violence. The moment has come for direct action with the launch of "The Final Warning" campaign. This initiative involves composing a poignant letter to send to world leaders, pieced together from the very sentences that cost journalists their lives. These sentences, their last acts of defiance, now serve as a clarion call for the urgent need to protect journalists. To translate awareness into concrete change, we propose mobilizing global citizens to send a "Final Warning" to their chosen political leaders. To facilitate this, we will develop an intuitive AI tool that assists users in creating personalized "Final Warning" letters. This strategy aims to overwhelm political figures worldwide with a deluge of letters, each a distinct demand for significant protective measures for journalists. Through leveraging the final words of those who died in pursuit of truth, this campaign strives to secure a future where journalism is no longer a death sentence.

Creative collaboration with Cillian Kenny and Chis Groelle.

 
 
 

LONG LASTING STORIES

PROBLEM
Premature ejaculation affects up to one-third of men, prompting many to use imaginative distractions to delay climax, which can be an awkward workaround.

IDEA
Introducing an innovative and playful approach to address this sensitive issue, we'll leverage "Long Lasting Stories" to promote a more enjoyable solution: The Durex Long Lasting Gel (or similar product/brand). Our campaign will creatively highlight this alternative through various engaging content:

  • Long Jamz: A Spotify playlist with sultry tunes and humorous lyrics derived from "Long Lasting Stories," setting the mood while subtly addressing the issue.

  • Hold Tight: A guided meditation app designed to divert focus from premature ejaculation to captivating stories, practiced alone but applied during intimate moments.

  • 'Nut So Fast’ Podcast: Hosted by a female comedian, this light-hearted podcast shares tales from men who've experienced premature ejaculation, offering laughs and solidarity.

  • Adventures of Premature Pete: A comic series following Pete's comedic attempts to manage premature ejaculation, blending humor with relatable scenarios in a visually engaging format.

Through humor and relatability, our campaign aims to raise awareness and offer a discreet, effective product solution.

 
 
 

FUTURE SWAP

PROBLEM
Rising sea levels threaten to submerge Amsterdam by 2050, posing a significant risk to this iconic city.

IDEA
In an innovative effort to bring this looming threat into the spotlight, we propose a creative campaign that marries two quintessential elements of Amsterdam culture: the iconic Swapfiets bicycle and the increasingly popular sport of stand-up paddleboarding. This initiative seeks to spark a vital conversation around the question, "How will we navigate the streets of Amsterdam if we don't take action to protect it today?"

We envision the "Future Swap" campaign as a dynamic collaboration with Swapfiets, designed to illuminate the catastrophic effects of climate change on Amsterdam while showcasing the brand's dedication to fostering sustainable, livable urban futures. By introducing the concept of the "Future Swap," a tongue-in-cheek yet poignant proposal for an alternative mode of transportation in a city grappling with the challenges of partial submersion, we aim to engage the public in a meaningful dialogue about environmental responsibility. This campaign will not only generate awareness but also encourage collective action by presenting a vivid, relatable vision of what Amsterdam's future might hold without immediate intervention. Through a blend of humor, satire, and stark reality, the "Future Swap" serves as a rallying cry for preservation efforts, inviting the community to reimagine their role in combating climate change and safeguarding their beloved city.

Creative collaboration with Cillian Kenny

 
 
 

OPEN AND SHUT

PROBLEM
Latrinalia, the practice of scribbling graffiti in toilets, often veers into realms of sexism, homophobia, and transphobia, making these spaces unwelcoming for many.

IDEA
Public toilets, inherently gender-segregated, emerge as battlegrounds for inclusivity. Our vision is to reinvent them as sanctuaries of expression for the trans community, employing humor as our medium. In partnership with a vibrant marker brand, such as Sharpie, we plan to transform these divisive spaces into forums of positive engagement. Through collaboration with queer-friendly venues in Amsterdam, we'll adorn the walls of gender-neutral restrooms with art, jokes, and narratives that celebrate diversity and challenge bigotry. All created by trans artists. Launching in Pride Month and enduring beyond, this initiative seeks to dismantle the notion of transitory activism, promoting lasting change. We'll also reach out to more traditional venues, advocating for the adoption of non-gendered facilities, thereby broadening the impact of our campaign. Our goal is to spark a broader conversation on inclusivity, turning spaces of division into platforms for unity and understanding.